Thai Research Report

Annenberg Pubic Policy Center Case 25. 1 A study by the Annenberg Pubic Policy Center investigested one major area of business decision pricing practices. Specificially,the study addressed consumer fellowship and attitudes about the practices of online retailers adjusting their prices according to customer characteristics,such as how frequency they buy from the retailer. For moral ,a web situate selling cameras charged diametric prices for the uniform model depending on whether visitor to the site had previously visited sites that supply price comparisons.In general,charging different prices is called price discrepancy and levelheaded unless it discriminates by race or sex or involes fair or price-fixing righteousnesss . The Annenberg study consisted of telephone interviews conducted with a sample of 15,000 adult,screened to find persons who had use the internet in the preceding 30 days. The questionnaire gathered demographic selective information and data about Internet u sage.In addition,the interviewer read 17 statement about basic laws and practices related to price discrimination and the targeting of consumers according to their shopping behaviors. Respondents were asked whether separately of these statements was true or false. Case stage 25-1 Exhibit 25. 1-4 summarize some(prenominal) of the results from this study promontorys 1. The information provided here is not detailed enough for a formal report,but assume that you are making an information report in a preliminaly stage of the reporting process.Which of these findings do you want to emphasize as your main point? wherefore? 2. Prepare a writtrnt summary of the findings,using at least two table or chart 3. Prepare two tables or charts that would be suitable to accompany an oral presentation of these results. argon they different from the visual aids you prepare for question 2? Why or Why notM Case Exhibit 25. 1-1 Selected Information about the sample Sex Male 48% Female 52% Onlin e Connection at Home Dial up connection only 31% note modem 18% DSL 25% Cable or DSL with other method 13% Dont know 4% No connection at home 9% Self-Ranked Expertise Navigating the Internet Beginer 14% Intermediate 40% Advanced 34% Expert 12% come turow,Joseph,Lauren Felfman,and Kimberly Meltzer, Open to ExploitationAmerican Shoppers online and Offline, APPC report,June 2005,p15 dowloaded at http/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed overbearing 22,2011 Case Exhibit 25. 1-2 Responses to Selected Knowledge Questions Statement Response True False Dont Know Companies today have the ability to follow 80% 8% 12% my activity across many sites on the web It is legal for an online store to charge 38% 29% 33% different raft different prices as the same time today By law a site such as Expedia or Orbitz 37% 32% 31% that compares prices on different airways must include the lowes t airline prices. It is legal for offline store to charge 29% 42% 29% different people different prices as the same time today When a website has a privacy policy,It 59% 25% 16% means the site will not share my information with other website or companies *When the subject do not add up to 100%. It is because of a round errow Boldface subject indicates the correct anwer. Source turow,Joseph,Lauren Felfman,and Kimberly Meltzer, Open to ExploitationAmerican Shoppers online and Offline, APPC report,June 2005,p20 dowloaded at http/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed August 22,2011 Case Exhibit 25. 1-3 Respones to select Attitude Question Statement Response Agree Disagree Nature Dont know It authorise if a store charges me price based on what it knows about me 8% 91% - 1% It okay if an online store I 11% 87% 1% 1% use charges different prices for the same products duri ng the same hour It would bother me to learn that76% 22% 1% 1% other people pay less than I do for the same product It would bother me websites I 57% 41% 2% 1% shop at keep detailed vior buying beha It okay if a store I shop at 50% 47% 2% 1% frequency use information it has about me to take a picture of me that improves the services it provide for me. *When the number do not add up to 100%. It is because of a rounding errow Boldface type indicates the correct anwer. Source turow,Joseph,Lauren Felfman,and Kimberly Meltzer, Open to ExploitationAmerican Shoppers online and Offline, APPC report,June 2005,p22 dowloaded at http/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed August 22,2011